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Insights

Cannabis Market Pulse (Aug 18–25, 2025)

This week demonstrated just how global and complex the cannabis industry has become. From Canadian stabilization to U.S. political shifts and international crackdowns, the headlines reveal both momentum and volatility.



Canada

  • Nearly 80% of consumers now buy exclusively legal, marking a significant shift since legalization.

  • High Tide reported record revenues and expanded into new markets.

  • Google approved a cannabis advertising pilot, while Alberta reversed its price cut program.

United States

  • The GOP made history with a pro-legalization RNC chair, demonstrating how much national politics have evolved shifted.

  • Florida’s ballot campaign won a major court battle, paving the way for adult-use in 2026 vote.

  • Massachusetts faces two unexpected proposals to reverse legalization, even as Texas expands its medical programs program.

  • Courts indicated that gun rights for cannabis patients could be protected under the Second Amendment.

International

·       Germany debates tighter regulations on medical cannabis, even as imports reach record levels.

  • Thailand reversed adult-use laws just one year after decriminalization, impacting the industry turmoil.

  • Morocco finished its first legal export of medical supplies to Australia.

  • The Czech Republic is preparing to launch adult-use sales in 2026.

The takeaway: cannabis is no longer a niche industry; it’s a global market grappling with regulation, politics, and expansion. While Canada stabilizes, the U.S. moves closer to reform, and international markets both open and close doors, the pace of change shows no signs of slowing.


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