Cannabis
Consulting
We help cannabis companies bring products to market faster, smarter, and with lasting impact. At the intersection of commercialization strategy and agile execution, we partner with licensed producers, brands, and startups to simplify product launches, streamline operations, and bring bold ideas to the shelf as successful products. Whether you're scaling up or breaking through, we're here to help you grow with purpose and agility.
Commercialization & Strategy Execution
Our Philosophy
Bringing products to market isn’t just a process; it’s a commitment to clarity, coordination, and excellence at every stage of development. In highly regulated industries like cannabis, successful commercialization requires more than just a good idea; it needs a structured plan from concept to consumer, based on collaboration and execution. We believe that speed and scale should never sacrifice quality or compliance.
Our Approach
Every cannabis organization is at a different stage in its commercialization journey. Whether you’re just launching your first SKU or refining a multi-brand portfolio, we collaborate with you to identify roadblocks, align your cross-functional teams, and develop a repeatable framework for future launches.
With extensive experience leading over 100 product launches annually and designing agile commercialization departments from the ground up, we help clients create systems that operate faster without sacrificing compliance, quality, or creativity. Our work spans agile project governance, go-to-market roadmaps, stakeholder alignment, and launch execution across various categories, including flowers, extracts, pre-rolls, and ingestibles.
We provide customized support through fractional leadership, department design, or project-based engagements, equipping you with the tools and confidence to take ownership of your commercialization journey or expand it with expert guidance. Together, we’ll assist your team in launching products that connect, perform, and help grow your Better Tomorrow.
Innovation and Product Development Enablement
Our Philosophy
Innovation is more than having the next big idea; it’s about bringing that idea to life in a way that’s scalable, compliant, and commercially viable. In a market as fast-paced and regulated as cannabis, innovation must be intentional. We believe the best product breakthroughs come from the intersection of creativity, technical rigour, and cross-functional execution.
Our Approach
Innovation varies across organizations. Some teams need assistance transforming R&D insights into retail-ready formats, while others require support with scaling trials, manufacturing handoff, or process validation. We meet you where you are in your development journey and help guide your products from concept to shelf with clarity and precision.
Our experience includes leading the commercialization of award-winning cannabis innovations, such as ingestibles, solventless extracts, and advanced pre-roll formats, by managing scale-up engineering, equipment selection, trial design, and GMP-compliant validation. We assist your team in structuring and executing trials, aligning stakeholders across departments, and making informed go/no-go decisions based on market, operational, and compliance considerations.
Whether you're refining an existing pipeline or exploring a new product category, we offer hands-on support to ensure your innovation efforts are based on feasibility, speed, and impact. Together, we help you unlock the full potential of your innovation pipeline and bring bold new ideas to market.
Strategic Operations & Process Optimization
Our Philosophy
Operational excellence forms the foundation that fosters innovation and growth. In cannabis, where compliance, cost pressures, and evolving formats intersect, efficient systems are not a luxury but a necessity. Well-structured operations do more than cut waste; they unlock time, capacity, and agility throughout the entire organization.
Our Approach
Every facility and operation encounters unique constraints, from throughput limitations to inconsistent SOPs or outdated infrastructure. We collaborate closely with your team to evaluate current capabilities, spot inefficiencies, and develop customized solutions that enhance productivity without compromising compliance or quality.
With hands-on experience improving cannabis operations from cultivation to packaging, including LED lighting transitions, pre-roll automation, drying optimization, and in-house irradiation, we offer both strategic oversight and technical execution. We assist in implementing lean process improvements, designing facility upgrades, and creating KPI-driven dashboards that promote accountability and continuous enhancement.
Whether you're scaling up, navigating regulatory audits, or preparing for automation, we adopt a practical, grounded approach to optimize performance at every level of your operation, so you can grow sustainably into your Better Tomorrow.
