top of page


Insights
We help companies bring products to market faster, smarter, and with lasting impact. At the intersection of commercialization strategy and agile execution, we partner with licensed producers, brands, and startups to simplify product launches, streamline operations, and bring bold ideas to the shelf as successful products. Whether you're scaling up or breaking through, we're here to help you grow with purpose and agility.
Search


The Cannabis Market Pulse Oct 27th to Nov 2nd 2025
The week of October 27 – November 2, 2025, proved pivotal for the cannabis industry across Canada, the United States, and beyond. In just a few days, cannabis made headlines in law, business, and society, underscoring both how far normalization has come and how many challenges remain. Developments ranged from major policy moves (including an unprecedented Supreme Court petition to challenge federal prohibition in the U.S.) to new insights into public opinion (a Canadian poll

Judd Asoyuf
1 day ago15 min read


The Cannabis Market Pulsect 20th to 26th
From Canada to the United States to far-flung international markets, the week of October 20–26, 2025, showcased cannabis’ evolving landscape and the contrasts in how different regions are adapting. In Canada, seven years into federal legalization, the focus was on refining a maturing market: policymakers floated changes like privatizing cannabis distribution to better combat illicit sales, businesses marked new milestones, and researchers released fresh insights on cannabis’

Judd Asoyuf
Oct 2711 min read


The Cannabis Market Pulse Oct 13th to 19th
This week’s cannabis news highlights just how dynamic and far-reaching the industry has become, and over the week of October 13–19, 2025, top stories from Canada, the United States, and around the world spanned everything from high-stakes law and policy shifts to major business moves, health and research breakthroughs, enforcement crackdowns, and cultural milestones. It’s a showcase of cannabis touching all corners of society, law, policy, business, health, research, enforcem

Judd Asoyuf
Oct 2014 min read


Psychological Safety: The Hidden Catalyst of Agile in Regulated Environments
In highly regulated industries like cannabis, pharmaceuticals, or biotech, agility is often viewed as a paradox of compliance. How can you innovate quickly when regulators must scrutinize every move? The answer lies not in increasing process speed but in psychological safety, the unseen condition that enables teams to challenge assumptions, identify risks early, and learn without fear of blame. When employees feel safe speaking up, questioning procedures, or admitting uncerta

Judd Asoyuf
Oct 153 min read


The Cannabis Market Pulse Oct 6th to 12th
Between October 6 and October 12, 2025, the global cannabis landscape witnessed a flurry of developments, from shifting regulatory frameworks and enforcement crackdowns to major financial turnarounds and public health debates. In Canada, retail strikes, recall alerts, and corporate earnings painted a dynamic, and sometimes turbulent, panorama of the legal market’s growth and growing pains. In the United States, federal inaction on rescheduling, state-level policy maneuvers, a

Judd Asoyuf
Oct 1412 min read


Cannabis Market Pulse Sept 29th to Oct 5th
An eventful week for cannabis From strikes disrupting supply chains in British Columbia to major tax shifts in Michigan and international...

Judd Asoyuf
Oct 68 min read


The Cannabis Market Pulse (Sept 22–28, 2025)
The global cannabis sector experienced a surge of activity this past week, including policy reforms, business deals, scientific...

Judd Asoyuf
Sep 2910 min read


Building Bottom-Up Communication into Company Culture
Agile principles rely on transparency, collaboration, and responsiveness. Central to this is bottom-up communication: empowering...

Judd Asoyuf
Sep 232 min read


The Cannabis Market Pulse Sept 15th to 21st
The past week brought a wave of cannabis developments across Canada, the United States, and international markets, highlighting how...

Judd Asoyuf
Sep 2211 min read


Beyond Binary: Rethinking Innovation Decisions
I recently came across a post that framed decision-making about new ideas in a highly binary way: either eliminate them or let them...

Judd Asoyuf
Sep 162 min read


Cannabis Market Pulse Sept 8th to 14th
An eventful week for cannabis. With supply chain strikes in B.C., Congress blocking rescheduling in the U.S., and Morocco’s first legal...

Judd Asoyuf
Sep 158 min read


Breaking Silos: Celebrating Cross-Functional Wins
In today’s fast-paced industries, the biggest breakthroughs rarely originate from just one department. They happen when diverse teams...

Judd Asoyuf
Sep 111 min read


Cannabis Market Pulse Sept 1st to 7th
The past week highlighted how dynamic and fast-moving the global cannabis industry has become. In Canada, regulators are tightening...

Judd Asoyuf
Sep 811 min read


Cannabis Market Pulse (Aug 25 to Sept 1 2025)
The final week of August 2025 brought a wave of developments across the global cannabis scene, highlighting both opportunities and...

Judd Asoyuf
Sep 26 min read


Lean Six Sigma in Action
Lean Six Sigma isn’t about cutting budgets; it’s about cutting waste.

Judd Asoyuf
Aug 261 min read


Cannabis Market Pulse (Aug 18–25, 2025)
This week demonstrated just how global and complex the cannabis industry has become. From Canadian stabilization to U.S. political shifts...

Judd Asoyuf
Aug 251 min read


Resilience first.
Resilience Wins! In regulated industries, speed is overrated. Resilience wins.Resilience is adapting under pressure, staying compliant...

Judd Asoyuf
Aug 191 min read


Cannabis Market Pulse: Top Cannabis News (Aug 11–17, 2025)
Here is this week’s market pulse in a single glance. From August 11 to 17, 2025, cannabis progressed on three key fronts affecting growth...

Judd Asoyuf
Aug 1814 min read


CANNABIS MARKET PULSE: Weekly update Canada, US, and International Highlights August 4th to 10th
The cannabis industry in Canada, the United States, and around the world continues to grow, driven by legislative reforms, market trends,...

Judd Asoyuf
Aug 118 min read


Agile Transformation: Start with Mindset, Not Methodology
As leaders striving for agility, it is essential to understand that genuine agile transformation starts with a fundamental change in...

Judd Asoyuf
Aug 72 min read
bottom of page