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We help companies bring products to market faster, smarter, and with lasting impact. At the intersection of commercialization strategy and agile execution, we partner with licensed producers, brands, and startups to simplify product launches, streamline operations, and bring bold ideas to the shelf as successful products. Whether you're scaling up or breaking through, we're here to help you grow with purpose and agility.
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The Cannabis Market Pulse Dec 15th to 21st
Over the week of December 15–21, 2025 , the global cannabis sector experienced a wave of significant developments spanning regulation, enforcement, market consolidation, and industry strategy. Canada continued to navigate a maturing but increasingly competitive legal market while strengthening policy enforcement and corporate positioning. In the United States, landmark federal actions and political debate reshaped expectations for the future of legalization and commercial ope

Judd Asoyuf
Dec 22, 20257 min read


The Cannabis Market Pulse Dec 8th to 14th
The cannabis industry did not slow down last week. From December 8 to 14, 2025, Canada, the United States, and international markets all saw major policy moves, corporate shifts, enforcement actions, and early positioning for 2026. While MJBizCon buzz carried through the week, the real story was how regulators and operators worldwide recalibrated for a rapidly changing landscape. Below are the top ten stories from each region, rewritten as quick 3–5 sentence narratives to giv

Judd Asoyuf
Dec 15, 20259 min read


The Cannabis Market Pulse Dec 1st t 7th
Last week, the legal cannabis industry gathered in Las Vegas for MJBizCon, the annual event where operators, analysts, and global stakeholders meet face-to-face rather than via Zoom. After a year marked by price compression, stalled federal reform, and rising compliance costs, the mood in Vegas was not despairing. It was energizing. Exhibitors showcased automation, rapid testing systems, new retail models, and sustainability technology. Investors returned in cautious but deli

Judd Asoyuf
Dec 9, 20258 min read
Kicking off December Contest
We are excited to support Judd’s latest announcement on LinkedIn as we kick off December at MJBizCon. This week marks a major moment for our team as we connect with industry leaders, explore new partnerships and share the work we have been doing across commercialization, operations and Agile leadership. To add a little fun to the week, we are running a December giveaway for a Nanopresso portable espresso maker. Anyone who signs up for our newsletter or Judd’s Substack will re

Judd Asoyuf
Dec 2, 20251 min read


The Cannabis Market Pulse Nov 17 to 23
Last week marked one of the most significant periods we’ve seen in cannabis this quarter, with major regulatory changes, market corrections, enforcement actions, and global policy updates all happening at once. From Canada’s ongoing push toward a fully legalized, compliant, and competitive market, to the United States tightening federal controls on hemp-derived THC, to international regulators redefining standards in Europe and beyond, the industry saw progress on nearly ever

Judd Asoyuf
Nov 24, 20258 min read


The Cannabis Market Pulse Nov 10th to 16th
As cannabis markets continue to evolve worldwide, the past week brought a wave of notable developments across regulatory changes, business growth, public health research, and international milestones. From Canada’s efforts to regulate cannabis retail density to the U.S. government’s crackdown on hemp-derived THC, and Germany’s expansion of cannabis clubs, these stories reflect the fast-moving nature of a rapidly maturing global industry. Below is a region-by-region breakdown

Judd Asoyuf
Nov 17, 20258 min read


The Cannabis Market Pulse Nov 2nd to 9th
The cannabis sector just witnessed a wave of significant developments across policy, business, and public health, with significant implications for investors, operators, and policymakers worldwide. In Canada, federal budget reforms are reshaping the medical cannabis landscape, while new data shows youth use is declining post-legalization.In the U.S., Congress is cracking down on hemp-derived THC, key elections signal a pro-reform shift, and Gallup confirms legalization remai

Judd Asoyuf
Nov 10, 202517 min read


The Cannabis Market Pulse Oct 27th to Nov 2nd 2025
The week of October 27 – November 2, 2025, proved pivotal for the cannabis industry across Canada, the United States, and beyond. In just a few days, cannabis made headlines in law, business, and society, underscoring both how far normalization has come and how many challenges remain. Developments ranged from major policy moves (including an unprecedented Supreme Court petition to challenge federal prohibition in the U.S.) to new insights into public opinion (a Canadian poll

Judd Asoyuf
Nov 3, 202515 min read


The Cannabis Market Pulsect 20th to 26th
From Canada to the United States to far-flung international markets, the week of October 20–26, 2025, showcased cannabis’ evolving landscape and the contrasts in how different regions are adapting. In Canada, seven years into federal legalization, the focus was on refining a maturing market: policymakers floated changes like privatizing cannabis distribution to better combat illicit sales, businesses marked new milestones, and researchers released fresh insights on cannabis’

Judd Asoyuf
Oct 27, 202511 min read


The Cannabis Market Pulse Oct 13th to 19th
This week’s cannabis news highlights just how dynamic and far-reaching the industry has become, and over the week of October 13–19, 2025, top stories from Canada, the United States, and around the world spanned everything from high-stakes law and policy shifts to major business moves, health and research breakthroughs, enforcement crackdowns, and cultural milestones. It’s a showcase of cannabis touching all corners of society, law, policy, business, health, research, enforcem

Judd Asoyuf
Oct 20, 202514 min read


Psychological Safety: The Hidden Catalyst of Agile in Regulated Environments
In highly regulated industries like cannabis, pharmaceuticals, or biotech, agility is often viewed as a paradox of compliance. How can you innovate quickly when regulators must scrutinize every move? The answer lies not in increasing process speed but in psychological safety, the unseen condition that enables teams to challenge assumptions, identify risks early, and learn without fear of blame. When employees feel safe speaking up, questioning procedures, or admitting uncerta

Judd Asoyuf
Oct 15, 20253 min read


The Cannabis Market Pulse Oct 6th to 12th
Between October 6 and October 12, 2025, the global cannabis landscape witnessed a flurry of developments, from shifting regulatory frameworks and enforcement crackdowns to major financial turnarounds and public health debates. In Canada, retail strikes, recall alerts, and corporate earnings painted a dynamic, and sometimes turbulent, panorama of the legal market’s growth and growing pains. In the United States, federal inaction on rescheduling, state-level policy maneuvers, a

Judd Asoyuf
Oct 14, 202512 min read


Cannabis Market Pulse Sept 29th to Oct 5th
An eventful week for cannabis From strikes disrupting supply chains in British Columbia to major tax shifts in Michigan and international...

Judd Asoyuf
Oct 6, 20258 min read


The Cannabis Market Pulse (Sept 22–28, 2025)
The global cannabis sector experienced a surge of activity this past week, including policy reforms, business deals, scientific...

Judd Asoyuf
Sep 29, 202510 min read


Building Bottom-Up Communication into Company Culture
Agile principles rely on transparency, collaboration, and responsiveness. Central to this is bottom-up communication: empowering...

Judd Asoyuf
Sep 23, 20252 min read


The Cannabis Market Pulse Sept 15th to 21st
The past week brought a wave of cannabis developments across Canada, the United States, and international markets, highlighting how...

Judd Asoyuf
Sep 22, 202511 min read


Beyond Binary: Rethinking Innovation Decisions
I recently came across a post that framed decision-making about new ideas in a highly binary way: either eliminate them or let them...

Judd Asoyuf
Sep 16, 20252 min read


Cannabis Market Pulse Sept 8th to 14th
An eventful week for cannabis. With supply chain strikes in B.C., Congress blocking rescheduling in the U.S., and Morocco’s first legal...

Judd Asoyuf
Sep 15, 20258 min read


Breaking Silos: Celebrating Cross-Functional Wins
In today’s fast-paced industries, the biggest breakthroughs rarely originate from just one department. They happen when diverse teams...

Judd Asoyuf
Sep 11, 20251 min read


Cannabis Market Pulse Sept 1st to 7th
The past week highlighted how dynamic and fast-moving the global cannabis industry has become. In Canada, regulators are tightening...

Judd Asoyuf
Sep 8, 202511 min read
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