Our Story
Ben O’Donnell founded Better Tomorrow after a career leading transformation at global companies like Siemens, Danaher, and Ecolab. As a Lean Six Sigma Master Black Belt, he observed that lasting improvement requires more than just tools, it demands clarity, connection, and purpose. After surviving a near-fatal battle with COVID-19 and completing an Ironman months later, Ben established Better Tomorrow to help organizations reimagine success and foster meaningful change. Today, we collaborate with businesses to align their strategies, empower their people, and develop systems that grow stronger over time.
Ben O'Donnell
Founder & President
Ben brings over 15 years of experience driving innovation and continuous improvement across diagnostics, life sciences, and global manufacturing. With a foundation in Organic Chemistry and Six Sigma, he has held progressive roles in R&D, production, and operational excellence at Fortune 500 companies including Siemens, Danaher, and Ecolab.
Known for building high-performance systems and deploying enterprise-wide Lean initiatives, Ben has led transformation across HR, Regulatory, Quality, and IT. He is a certified Master Black Belt with deep expertise in ISO standards, cross-functional coaching, and operational strategy.
A COVID-19 survivor and Ironman finisher, Ben channels resilience into every challenge. He lives by the motto, “Don’t Stop, Don’t Quit, Keep Moving Forward.”
Judd Asoyuf
Judd brings over a decade of experience leading high-impact initiatives in regulated industries, including cannabis and Oil & Gas. He is known for delivering scalable systems and cross-functional execution frameworks that drive measurable results in complex environments.
He combines strategic thinking with hands-on delivery, specializing in Agile transformation, commercialization, and portfolio governance. His work has empowered organizations to align strategy with execution while accelerating innovation and market delivery.
Judd thrives in fast-moving environments where leadership, adaptability, and execution are critical. He is passionate about building teams that deliver value through clarity, collaboration, and continuous improvement.
Director of Commercialization & Project Management
Jean-Olivier Allaire
Business Development
Jean is a mechanical engineer with deep experience spanning sustainable design, cannabis manufacturing, food production, and forensic investigation. He began his career developing smart data systems for wastewater treatment technologies, before transitioning into engineering leadership roles at Organigram and Charlottetown Metal Products.
Throughout his career, Jean has led capital projects, facility expansions, custom process design, and equipment commissioning across highly regulated environments. Known for bridging technical complexity with practical results, he earned his Professional Engineering (P.Eng) designation in 2022.
Outside of work, he’s passionate about cars, aircraft, and hands-on problem solving—bringing new life to broken systems, one fix at a time.