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We help companies bring products to market faster, smarter, and with lasting impact. At the intersection of commercialization strategy and agile execution, we partner with licensed producers, brands, and startups to simplify product launches, streamline operations, and bring bold ideas to the shelf as successful products. Whether you're scaling up or breaking through, we're here to help you grow with purpose and agility.
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The Cannabis Market Pulse Nov 10th to 16th
As cannabis markets continue to evolve worldwide, the past week brought a wave of notable developments across regulatory changes, business growth, public health research, and international milestones. From Canada’s efforts to regulate cannabis retail density to the U.S. government’s crackdown on hemp-derived THC, and Germany’s expansion of cannabis clubs, these stories reflect the fast-moving nature of a rapidly maturing global industry. Below is a region-by-region breakdown

Judd Asoyuf
Nov 17, 20258 min read


The Cannabis Market Pulse Nov 2nd to 9th
The cannabis sector just witnessed a wave of significant developments across policy, business, and public health, with significant implications for investors, operators, and policymakers worldwide. In Canada, federal budget reforms are reshaping the medical cannabis landscape, while new data shows youth use is declining post-legalization.In the U.S., Congress is cracking down on hemp-derived THC, key elections signal a pro-reform shift, and Gallup confirms legalization remai

Judd Asoyuf
Nov 10, 202517 min read


Building Bottom-Up Communication into Company Culture
Agile principles rely on transparency, collaboration, and responsiveness. Central to this is bottom-up communication: empowering...

Judd Asoyuf
Sep 23, 20252 min read


Beyond Binary: Rethinking Innovation Decisions
I recently came across a post that framed decision-making about new ideas in a highly binary way: either eliminate them or let them...

Judd Asoyuf
Sep 16, 20252 min read


Breaking Silos: Celebrating Cross-Functional Wins
In today’s fast-paced industries, the biggest breakthroughs rarely originate from just one department. They happen when diverse teams...

Judd Asoyuf
Sep 11, 20251 min read


Lean Six Sigma in Action
Lean Six Sigma isn’t about cutting budgets; it’s about cutting waste.

Judd Asoyuf
Aug 26, 20251 min read


Resilience first.
Resilience Wins! In regulated industries, speed is overrated. Resilience wins.Resilience is adapting under pressure, staying compliant...

Judd Asoyuf
Aug 19, 20251 min read


Cannabis Market Pulse: Top Cannabis News (Aug 11–17, 2025)
Here is this week’s market pulse in a single glance. From August 11 to 17, 2025, cannabis progressed on three key fronts affecting growth...

Judd Asoyuf
Aug 18, 202514 min read


CANNABIS MARKET PULSE: Weekly update Canada, US, and International Highlights August 4th to 10th
The cannabis industry in Canada, the United States, and around the world continues to grow, driven by legislative reforms, market trends,...

Judd Asoyuf
Aug 11, 20258 min read


Agile Transformation: Start with Mindset, Not Methodology
As leaders striving for agility, it is essential to understand that genuine agile transformation starts with a fundamental change in...

Judd Asoyuf
Aug 7, 20252 min read


How Do We Achieve a Cultural Transformation Through Agility?
At the heart of any transformation initiative is the question of how organizations can achieve cultural change through agility. If you...

Judd Asoyuf
Jul 14, 20252 min read


Tailoring Agile to the Real World: Any Tool Can Be a Hammer
I n the world of Agile, one size hardly ever fits all, and honestly, it shouldn’t. I have long believed (and I am sure I picked this up...

Judd Asoyuf
Jul 7, 20252 min read


Cannabis Market Pulse: Top Cannabis News: June 30 – July 6, 2025
Canada Alberta Launches Farmgate Cannabis Sales Alberta’s liquor and cannabis regulator announced that, effective July 2, licensed...

Judd Asoyuf
Jul 6, 20258 min read


Bottom-Up Communication Isn’t Just a Cultural Bonus—It’s a Strategic Imperative
We have all witnessed situations where important issues go unnoticed until they escalate into significant problems or crises. Sometimes,...

Judd Asoyuf
Jul 2, 20253 min read
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